3.單車收益

????梅塞德斯-奔馳的產(chǎn)品線主要向高端傾斜,。無論是CL級,、SL級還是別的車型，只要掛上三叉星的車標(biāo),，基本都要比競爭品牌的同級車貴好幾千美元,。在奔馳AMG和它的黑色版的幫助下，梅塞德斯-奔馳的平均每車收益為53,000美元,。寶馬3系的流行則壓低了寶馬的每車收益——寶馬的每車收益為47,400美元,。反正不管怎樣，奔馳和寶馬的經(jīng)銷商們都已經(jīng)心滿意足了,。

優(yōu)勢方：梅塞德斯-奔馳

3. Revenue per vehicle

????Mercedes' product line skews to the upper end -- all those CLs and SLs -- and the three-pointed star traditionally commands a premium of several thousand dollars over competing brands. Its AMG and Black Edition (above) cars help raise its average revenue per unit to $53,000. The popularity of the 3-series weighs down BMW. $47,400 is the average revenue per unit. Either way, both brands' dealers are happy campers.

Advantage:Mercedes-Benz