????沒(méi)用多長(zhǎng)時(shí)間,，瓦爾比派克眼鏡公司（Warby Parker）就打造了一個(gè)聲名大噪的品牌。這家電子商務(wù)公司位于紐約，專(zhuān)營(yíng)價(jià)格親民卻又時(shí)髦別致的眼鏡,。這些眼鏡售價(jià)約100美元，而一副設(shè)計(jì)師品牌的眼鏡往往售價(jià)高達(dá)500美元,。這家公司的聯(lián)合創(chuàng)始人尼爾?布魯曼薩爾對(duì)品牌的定位是,，與Apolis/Band of Outsiders和Maison Kitsuné等高端時(shí)尚品牌比肩。但是,，公司的品牌推廣靈感卻來(lái)自一類(lèi)性質(zhì)迥異的團(tuán)體：非盈利組織,。這群倡導(dǎo)善舉的明星慈善組織包括：“上善若水（Charity: Water）”、“看不見(jiàn)的孩子（Invisible Children）”,、“Movember”和“許諾鉛筆（Pencils of Promise）”,。

????乍一看，這似乎有點(diǎn)違背常識(shí),，因?yàn)檫@家公司在其位于SoHo的總部擁有精美的展示廳,，同時(shí)還在洛杉磯和紐約東村（East Village）豪華的標(biāo)準(zhǔn)飯店（Standard Hotel）附近設(shè)有夏季的街頭流動(dòng)店鋪，然而瓦爾比派克的發(fā)展史確實(shí)與非盈利組織緊密相連,。布魯曼薩爾的職業(yè)生涯始于VisionSpring公司,。這家非盈利公司的主要業(yè)務(wù)是對(duì)發(fā)展中國(guó)家的當(dāng)?shù)亟?jīng)銷(xiāo)商進(jìn)行培訓(xùn)，讓他們銷(xiāo)售廉價(jià)眼鏡,。布魯曼薩爾認(rèn)為,，對(duì)創(chuàng)業(yè)初期的公司和社區(qū)來(lái)說(shuō)，這一業(yè)務(wù)能為大家?guī)?lái)雙贏,。因?yàn)樗茏層脩?hù)更好地保護(hù)視力,，同時(shí)又能“很有面子地”為自己買(mǎi)單。

????布魯曼薩爾表示,，讓他敬佩有加的這個(gè)非盈利組織團(tuán)體其實(shí)是一個(gè)結(jié)構(gòu)松散,、由企業(yè)家朋友構(gòu)成的非正式交際網(wǎng)。幾位創(chuàng)始人是在系列峰會(huì)上結(jié)識(shí)的——據(jù)布魯曼薩爾說(shuō),，就是去年4月的一次“海邊峰會(huì)”（Summit at Sea）——隨后他們就開(kāi)始探討各種最佳實(shí)踐,。布魯曼薩爾還稱(chēng)，其中有幾位創(chuàng)始人志同道合,，擁有相似的慈善目標(biāo),，他們包括：“上善若水”的斯科特?哈里森、“Movember”的亞當(dāng)?加羅尼,、以及“許諾鉛筆”和“看不見(jiàn)的孩子”的幾位創(chuàng)始人,。

????Warby Parker has built a buzzy brand in no time. The New York City-based e-tailer sells inexpensive-yet-chic eyewear, which costs about $100 a pair compared to $500 for a typical set of designer specs. Co-founder Neil Blumenthal situates the brand with the likes of labels Apolis, Band of Outsiders, and Maison Kitsuné. But the company is taking branding cues from a very different set of firms: non-profits. This "rock-star group" of do-gooders includes Charity:Water, Invisible Children,Movember, and Pencils of Promise.

????At first blush, that seems counter-intuitive for a company with a sleek showroom in its SoHo headquarters and summer pop-up kiosks at swanky Standard Hotel locations in Los Angeles and New York's East Village. But Warby Parker's own story is closely tied to non-profits. Blumenthal got his start at VisionSpring, a non-profit that trains local entrepreneurs in the developing world to sell inexpensive glasses. Blumenthal described it as a win-win for the fledgling businesses and the communities that receive access to better eye care with the added "dignity" of making their own purchases.

????The group of non-profits Blumenthal admires is part of a loose-fitting, informal network of entrepreneurial friends, he says. The founders bond at Summit Series events—Blumenthal notes last year's April "Summit at Sea" -- and talk with each other about best practices. According to Blumenthal, there's a bit of a crew of founders with similar charitable missions, including Charity:Water's Scott Harrison, Movember's Adam Garone, and the Pencils of Promise and Invisible Children founders.