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奢華旅游放低身段渡難關(guān)

奢華旅游放低身段渡難關(guān)

Caitlin Keating 2012-02-15
高級度假俱樂部Exclusive Resorts旗下新開設(shè)了一個奢華旅行社Portico,旨在為那些想體驗奢華旅游但又不愿花太多錢的人提供服務(wù)。

????美國經(jīng)濟的復(fù)蘇依然緩慢,,豪華酒店業(yè)眼下的市場需求如何?

????市場需要依然很旺盛,只不過近兩、三年來,,旅游線路的選擇趨勢發(fā)生了不小的變化。現(xiàn)在人們更注重把握自己的時間,。如果加入Portico俱樂部,,旅游線路的選擇和預(yù)訂都會變得更加方便。我還注意到,,現(xiàn)在人們喜歡自己做主,,而不愿意讓酒店插手。我們從不向客戶強加什么,。人們在Portico的度假別墅可以自由安排行程——如果愿意,,甚至可以讓管家隨行。人們可以自由安排自己的假期,。

????你曾經(jīng)擔(dān)任過地中海俱樂部的董事長和CEO,,回顧這段經(jīng)歷,你從中學(xué)到了什么,?

????周圍的世界發(fā)生改變,,一般有兩條路可以走,一是抵制改變,,固步自封,;二是勇于面對,適應(yīng)改變,,即使它充滿挑戰(zhàn),。1997年,我加入了地中海俱樂部,。三年后,,在一個新團隊的努力下,公司發(fā)生了一個重大改變,,結(jié)束了八年來一直入不敷出的狀態(tài),。我們把公司的財務(wù)狀況拉回正軌后,一心只想著慢慢把公司發(fā)展壯大,。不幸的是,,“911”事件發(fā)生了,公司損失了半數(shù)業(yè)務(wù),,這種狀況一直持續(xù)了三,、四個月。我們的目標(biāo)是改變公司,,但最終未能如愿?,F(xiàn)在地中海俱樂部基本上已經(jīng)無法盈利。只有迎接改變才能成功。

????譯者:Nasca

????With the U.S. economy still undergoing a slow recovery, what is the demand like right now in the luxury hospitality industry?

????The demand is still high, but the trends in luxury destinations have changed quite a bit over the last two to three years. People today are more conscious about their time. With Portico, it's more convenient to make a selection and to book a vacation. I've also noticed that people today want to decide what is good for them, instead of the hotel deciding. We do not impose things. If you're in a Portico villa, you decide your own schedule -- even when you want the housekeeper to come by. You organize your vacation the way you want it to be.

????When you look back at your experience of being Chairman and CEO of Club Med, what do you take away from it?

????When the world changes around you, you basically have two ways to react. One is to resist change and the other one is to embrace change, even if it's challenging. When I joined Club Med in 1997, after three years with a fresh team we did a remarkable job in converting the company, which had been losing money for eight years. After putting the company back together financially, the whole idea was to really evolve Club Med. Unfortunately September 11th happened and Club Med lost about half of its business for about three to four months. The goal was to change the company but it never happened. Club Med hardly makes money now. You must embrace change to be successful.

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