作者透露《喬布斯傳》有望擴(kuò)容
????你喜歡沃爾特?伊薩克森的《史蒂夫?喬布斯傳》嗎,?告訴你,也許會有新的內(nèi)容面世,。 ????伊薩克森在日前由加州聯(lián)邦俱樂部(the Commonwealth Club of California)舉辦的一次會議上分享了最近兩年自己采訪喬布斯過程中的諸多珍貴回憶,。他還透露,可能在將來擴(kuò)寫《喬布斯傳》,?!敦?cái)富》雜志(Fortune)高級自由編輯亞當(dāng)?拉辛斯基主持了伊薩克森的談話。 ????伊薩克森認(rèn)為,,將來可能擴(kuò)寫目前已達(dá)630頁的《喬布斯傳》,。一種方案是添加全面詳實(shí)的注釋。另一種方案是添加補(bǔ)遺,,記載喬布斯去世前后的情形。充實(shí)更多細(xì)節(jié)似乎合情合理,。因?yàn)橐了_克森認(rèn)為蘋果(Apple)首席執(zhí)行官的故事注定將流芳百世,。伊薩克森在談到《喬布斯傳》對記錄喬布斯人生的作用時(shí)稱:“我的書還只是第一、第二版,,現(xiàn)在還不是終稿,。” ????喬布斯曾打算為家人制造一艘夢幻游艇,,但由于他反復(fù)更改設(shè)計(jì),,結(jié)果導(dǎo)致項(xiàng)目未能完成。伊薩克森回憶說,,原因可能是喬布斯太享受這種創(chuàng)造的過程,。(請參閱《財(cái)富》獨(dú)家披露《喬布斯傳》節(jié)選。) ????伊薩克森還談到《喬布斯傳》的封面設(shè)計(jì),。封面包含了“喬布斯文化”的所有印記——iPod般潔白無瑕的底色,、極簡抽象主義設(shè)計(jì),甚至還包括Mac標(biāo)志性的字體,。喬布斯曾經(jīng)開玩笑威脅伊薩克森,,如果不能給他一些封面控制權(quán),,他將終止合作。伊薩克森在舊金山一次座無虛席的活動上透露:“我思考了一到兩秒鐘,,然后回答道:‘當(dāng)然,!’”“我的意思是,喬布斯是當(dāng)代最偉大的設(shè)計(jì)師之一,?!?/p> ????不過在整個(gè)接觸過程中,喬布斯都自始自終避而不談慈善問題,,不管伊薩克森如何勸說,。有一次,比爾?蓋茨發(fā)來的短信,,親自邀請他參加“捐助誓言”(Giving Pledge)慈善會(這是一個(gè)由蓋茨和沃倫?巴菲特發(fā)起的慈善活動,,旨在呼吁億萬富翁們將自己至少一半的財(cái)產(chǎn)捐獻(xiàn)給慈善機(jī)構(gòu)),但他甚至連看都沒看一眼,。伊薩克森回憶稱,,喬布斯甚至還挖苦老對手:“比爾?蓋茨更擅長慈善活動,因?yàn)樗辉诤跞绾蝿?chuàng)造偉大的產(chǎn)品,?!?/p> ????譯者:項(xiàng)航 |
????Liked Walter Isaacson's biography of Steve Jobs? There may be more to come. ????At an event hosted by the Commonwealth Club of California, Isaacson shared a number of gems about the two years he spent with Jobs writing the book and talked about the possibility of expanding the title in the future. Fortune senior editor at large Adam Lashinsky moderated the talk. ????The author discussed potential plans for expanding the already 630-page book in the future. One possibility is doing an extensively annotated version. Another is writing an addendum that addresses the period surrounding Jobs' death. Fleshing out the details seems like a logical next step, since Isaacson believes the Apple (AAPL) CEO's story will be told for decades or a century to come. "This is the first or second draft," he said, referring to his book's role in documenting Jobs' life. "It's not the final draft." ????One of Jobs' unfinished projects was a dream yacht for his family that he redesigned over and over again, probably just because he loved that creative process, reflected Isaacson. (Read Fortune's exclusive excerpt from the book here.) ????The author also talked about putting together the book's cover. All of the signature Jobs touches are there -- a sleek iPod-white body, minimalist design and even the Mac's signature font. The Apple co-founder jokingly threatened to stop cooperating with his biographer Walter Isaacson if he wasn't given some input over the cover. "It took me about one and a half seconds to say, 'Sure!'" said Isaacson, in front of a sold out event in San Francisco. "I mean this is one of the greatest design eyes of our time." ????The one subject Jobs refused to discuss with his biographer was philanthropy, no matter how hard Isaacson pressed. Jobs even ignored a personal phone message from Bill Gates asking him to take the Giving Pledge -- a joint campaign between Gates and Warren Buffet that urges billionaires to give at least half of their money to charity. Jobs even managed to take a dig at his rival: "Bill Gates was better at philanthropy because he didn't care about making great products," Isaacson recalled Jobs saying. |