??? 本周,，當(dāng)整個(gè)汽車(chē)行業(yè)都在猜測(cè)誰(shuí)將接替阿蘭?穆拉利而成為福特公司（Ford）的新任首席執(zhí)行官時(shí)，菲亞特?克萊斯勒公司（Fiat-Chrysler）首席執(zhí)行官塞爾吉奧?馬爾奇奧尼悄悄溜到紐約市,，領(lǐng)取了一個(gè)國(guó)際企業(yè)促進(jìn)組織頒發(fā)的獎(jiǎng)項(xiàng),；同時(shí)，他還披露了一些個(gè)人動(dòng)向,。

????那是在紐約公共圖書(shū)館（New York Public Library）舉行的一次黑色領(lǐng)結(jié)慶?；顒?dòng)。馬爾奇奧尼雖然是本次盛大活動(dòng)的榮譽(yù)嘉賓,，但他依然保持著自己的著裝風(fēng)格,。在一片盛裝的海洋中，他身著黑色條紋系扣襯衫,、寬松的黑毛衣以及黑色休閑褲,。當(dāng)然，他的頭發(fā)需要理理了,。

????馬爾奇奧尼對(duì)其公共形象有著精準(zhǔn)的理解,，他對(duì)與會(huì)人員解釋說(shuō)：“也許我應(yīng)該覺(jué)得自己穿著太過(guò)隨便，不適宜今天的場(chǎng)合,，但我可不這么認(rèn)為,。我仔細(xì)地讀過(guò)請(qǐng)柬，那上面清楚地寫(xiě)明,，應(yīng)著‘黑色領(lǐng)結(jié)或者民族服裝’,。有些人知道，目前我大部分時(shí)間都在出差途中,，也許有人還知道我基本都是搭乘夜間航班,，這樣我就不會(huì)浪費(fèi)白天的工作時(shí)間了。我為這種顛簸流浪的生活付出的代價(jià)是一切從簡(jiǎn),。服裝方面則從里至外全是清一色的黑色,。”

????他與穆拉利形成了鮮明的對(duì)照,。如果穆拉利代表的是陽(yáng),，則馬爾奇奧尼則象征著陰：雄鷹童子軍與顛覆性的革命者。本周,，他們二位都接受了電視采訪,。穆拉利一如既往地泰然自若，對(duì)于福特首席執(zhí)行官的繼任者、以及他自己的退休計(jì)劃均只字未提,?！皞餮圆粚?shí)，”在《?？怂剐侣劇罚‵ox News）問(wèn)及他是否準(zhǔn)備離任時(shí)，穆拉利說(shuō),?！暗铱梢岳斫馊藗?yōu)槭裁慈绱嗣芮械仃P(guān)注福特，因?yàn)閷?duì)于美國(guó)而言,，這家公司及其它的成功都太重要了,。”同時(shí),，一向口無(wú)遮攔的馬爾奇奧尼對(duì)多個(gè)話題都滔滔不絕,，這些話題從歐元的未來(lái)到克萊斯勒首次公開(kāi)募股無(wú)所不包。

????其表演堪稱一絕,，不可錯(cuò)過(guò),，因?yàn)樵谄?chē)業(yè)，馬爾奇奧尼的形象可謂獨(dú)一無(wú)二,。你還能想到其他有哪位首席執(zhí)行官喜歡自我形容為“簡(jiǎn)單,、無(wú)家可歸、四處流浪的金屬打擊樂(lè)手,？”這一形象中散發(fā)出親切的幽默感,、極端的直率、以及徹底的坦誠(chéng),。如比爾?弗拉西克在《汽車(chē)往事》（Once Upon a Car）一書(shū)中所引述,，他與頭回見(jiàn)面的克萊斯勒高管致意的方式如今已堪稱典范。馬爾奇奧尼沒(méi)說(shuō)半句自我介紹的廢話,，而是直截了當(dāng)?shù)卣f(shuō)：“我知道你他媽是誰(shuí),。坐下，跟我吃頓飯,。

??? While the rest of the automotive world was wrestling this week with the question of who would succeed Alan Mulally as Ford CEO, Fiat-Chrysler CEO Sergio Marchionne slipped into New York City to accept an award from a group promoting international business -- and made some news of his own.

????The event was a black-tie gala held at the New York Public Library, but despite being the honored guest at the glittering event, Marchionne remained loyal to his sartorial signature. Amidst the pomp, he showed up in a black gingham button-down shirt, baggy black sweater and black slacks. And oh yes, he needed a haircut.

????Marchionne has an acute understanding of his public persona and he explained himself to his audience this way: "I should be feeling underdressed, but I don't. I read the invitation carefully, and it states clearly that attire is 'black tie or national dress.' Some of you know that I am spending a lot of time travelling, at night one might add, so that I do not waste working hours. The price I had to pay for this vagabonding around is to strive for simplicity in everything else I do. Attire choice had to go, and replaced by a monastic monochromatic theme: Black on black."

????The contrast with Mulally is especially dramatic. Marchionne is the ying to Mulally's yang: the subversive rebel vs. the Eagle Scout. Both men were interviewed on television this week; true to form, Mulally blandly revealed nothing about the Ford (F, Fortune 500) succession or his own retirement plans. "It's not true," Mulally said when asked by Fox News if he was leaving. "But I can understand people following Ford closely because it's so important and its success is so important to the United States." Meanwhile, the always-tangy Marchionne held forth on a variety of topics, ranging from the future of the euro to the timing of a Chrysler IPO.

????It is a fascinating performance to watch because Marchionne has created an image for himself that is unique in the auto industry. What other CEO can you think of who likes to characterize himself as a "simple, homeless, ever-wandering metal basher?" The image consists in equal measure of disarming humor, laser-like clarity, and brutal honesty. You see it in his now-classic greeting to a Chrysler executive whom he was meeting for the first time, quoted in Bill Vlasic's Once Upon a Car. In lieu of an introduction, Marchionne said, "I know who the f*** you are. Sit down. Let's eat."