克萊斯勒組合拳打開(kāi)新局面
《財(cái)富》
2011-11-15
克萊斯勒CEO塞爾吉奧?馬基奧尼采取了一系列策略來(lái)刺激銷(xiāo)量,,使克萊斯勒重新成為消費(fèi)者關(guān)注的對(duì)象,。

微型車(chē) ????自從上世紀(jì)90年代的道奇歐米尼(Dodge Omni)和普利茅斯地平線(xiàn)(Plymouth Horizon)之后,克萊斯勒就再也沒(méi)有推出過(guò)微型車(chē)了,,從而又把這塊市場(chǎng)徹底讓給了本田飛度,、福特嘉年華,、現(xiàn)代(Hyundai)雅紳特和日產(chǎn)(Nissan)騏達(dá),。不過(guò)克萊斯勒已經(jīng)承諾未來(lái)將填補(bǔ)這片空白——這也是提升公司銷(xiāo)量的另一個(gè)機(jī)會(huì),。微型車(chē)的利潤(rùn)雖然比較單薄,但是只要能帶來(lái)新顧客,,經(jīng)銷(xiāo)商們還是會(huì)歡欣鼓舞,,而且由此帶來(lái)的額外銷(xiāo)量也會(huì)進(jìn)一步鞏固克萊斯勒的地位。 |
Subcompact shortcomings ????Chrysler hasn't produced a car for the subcompact segment since the Dodge Omni and Plymouth Horizon drove off to that big garage in the sky in 1990. That's ceded another chunk of the market to the likes of the Honda Fit, Ford Fiesta, Hyundai Accent and Nissan Versa. Chrysler promises to fill the void in the future -- another opportunity for additional sales. Profits will be scarce, but dealers will be happy to win new customers, and the additional volume will boost Chrysler's standing. |
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