克萊斯勒組合拳打開新局面
《財富》
2011-11-15
克萊斯勒CEO塞爾吉奧?馬基奧尼采取了一系列策略來刺激銷量,使克萊斯勒重新成為消費者關(guān)注的對象,。
微型車 ????自從上世紀(jì)90年代的道奇歐米尼(Dodge Omni)和普利茅斯地平線(Plymouth Horizon)之后,,克萊斯勒就再也沒有推出過微型車了,從而又把這塊市場徹底讓給了本田飛度,、福特嘉年華,、現(xiàn)代(Hyundai)雅紳特和日產(chǎn)(Nissan)騏達(dá)。不過克萊斯勒已經(jīng)承諾未來將填補(bǔ)這片空白——這也是提升公司銷量的另一個機(jī)會,。微型車的利潤雖然比較單薄,,但是只要能帶來新顧客,經(jīng)銷商們還是會歡欣鼓舞,,而且由此帶來的額外銷量也會進(jìn)一步鞏固克萊斯勒的地位,。 |
Subcompact shortcomings ????Chrysler hasn't produced a car for the subcompact segment since the Dodge Omni and Plymouth Horizon drove off to that big garage in the sky in 1990. That's ceded another chunk of the market to the likes of the Honda Fit, Ford Fiesta, Hyundai Accent and Nissan Versa. Chrysler promises to fill the void in the future -- another opportunity for additional sales. Profits will be scarce, but dealers will be happy to win new customers, and the additional volume will boost Chrysler's standing. |
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